The Impact of Innovation Types on Competitive Advantage in SMEs in Jordan

Abstract. This study analyzed the influence of product, process, marketing, and organizational innovation on the competitive advantage of SMEs in Jordan. A survey questionnaire was administered to 491 SMEs. The results of multiple regression analysis showed that process and product innovation had the most significant impact. All four innovation types positively affected competitive advantage, supporting the study's hypotheses. The findings provide empirical evidence that adopting innovation enhances SMEs' competitiveness in Jordan. Further research should investigate potential mediators and moderators to uncover more complex effects. This study contributes to scholarship on innovation-based competitive strategies for SMEs in developing economies.