1. Raising the competitive ability of the graduates of the school of Business, making them distinguished and qualified locally, Arab and internationally.
  2. Raising the level of scientific research and increasing its effectiveness and productivity within the national and international classification standards.
  3. Raising the level of performance in line with the requirements of academic accreditation and international accreditation standards.
  4. Strengthening the principle of social responsibility and deepening joint cooperation between the school and local community institutions.
  5. Adopting the best administrative practices to achieve the school's vision, mission, and strategic objectives, and to enhance institutional teamwork and work ethics.


First: Excellence, originality and justice
Responsible for providing the highest standards of our performance.
Second: Creativity, innovation and teamwork
We encourage innovation and creativity in order to enhance students' experiences and stay connected with everything that surrounds us while working in a team spirit.
Third: Integrity and commitment to regulations and laws
We adopt the highest ethical and behavioral standards in our work as well as commit to the work's laws and regulations.