THE IMPACT OF THE MARKETING STRATEGY ON UPGRADING THE PERFORMANCE OF SMES IN JORDAN FIELD STUDY

The study aimed to identify the impact of the marketing strategy on upgrading the performance of SMEs in Jordan. The sample of the study consisted of (65) workers in those companies. The questionnaire was used as an instrument for the study and consisted of two dimensions, namely the marketing strategy dimension, and promoting the performance of SMEs dimension. The researcher used the descriptive analytical method in the study.The study concluded with a set of results: the dimension of marketing strategy and according to its axes;the axis of pricing strategy came with an arithmetic mean of (3.69) and a standard deviation of (0.799), which means it has a significant impact. The distribution strategy axis came with a mean of (3.67), and a standard deviation of (0.703), thismeans it, has a significant impact. The promotion strategy axis also came with a mean of (3.86) and a standard deviation of (0.692), this means it has a significant impact. The results also showed that the dimension of promotion of the performance of SMEs, according to its axes has the following results: the axis of effectiveness came with an arithmetic mean of (4.11) and a standard deviation of (0.782), which is located in a degree of significant impact, as the axis of efficiency came with an arithmetic mean of (4.03) and a standard deviation of (0.731), which is located in the degree of significant impact, and finally the results of the study showed that there is a clear impact and a correlation between marketing strategy and the promotion of the performance of SMEs in Jordan.