THE ROLE OF A HOLISTIC MARKETING STRATEGY IN ACHIEVING A COMPETITIVE ADVANTAGE IN THE INTERNATIONAL TECHNICAL COMPANY FOR METAL INDUSTRIES IN JORDAN AS A MARKET LEADER

The study aimed to identify the holistic marketing strategy and its role in achieving a competitive advantage in the International Technical Company for Metal Industries as a market leader in Jordan. The study sample consisted of (65) of the workers in the company.A questionnaire of two dimensionswas used; the first dimension related to the holistic marketing strategy and the second related to the competitive advantage.The descriptive analytical approach was adopted in this study.The study reached a set of results that stated that the dimension of the holistic marketing strategy came with a high mean degree, in addition to that the dimension of the competitive advantage also came with a high degree.The study also concluded that there is a Statistical significant correlation at the level of significance (0.05) between the holistic marketing strategy and the competitive advantage to achieve a leading company.