THE ROLE OF TALENT MANAGEMENT STRATEGY ON RETENTION THE CREATIVE EMPLOYEES WITH SPECIAL REFERENCE TO REAL ESTATE COMPANIES

Retaining right talent at the right time is one of the significant factors behind the sustainability of blue chip companies like Apple, Toyota, Microsoft, Walmart, etc. Talent is the ability of an individual to do a particular task. It distinguishes a person from other. Talent is an inbuilt capacity that enables an individual to highlights high performance that requires special skills & training. The present research investigates the role of talent management strategy practices on retention the creative employees in selected real estate companies of Jordan. Data has been collected through a field survey and interviews. A total of 400 questionnaires designed on five point likert scale were distributed among the employees wherein 87 were rejected and 313 were accepted for analysis. The sample size of the study has been 313 employees. Linear regression has been used as the statistical tool for analysis. The findings highlighted that there is a significant role of talent management strategy practices on retention the creative employees in selected companies.