Salesperson Creative Performance: The Role Of Performance Appraisal Systems

This paper explores the role of performance appraisal systems and how they affect the performance of salespersons in Jordan. This industry- based research was conducted through questionnaires that were analysed statistically using multi-regression analysis through SPSS version 21. This analysis allowed for the hypothesis to be tested and also provided positive results in favor of the performance appraisal system. The outcome of the study is to recommend a review of the system that would include adopting some changes to improve efficiency