• Vision

    To be distinctive locally and regionally by realizing academic, research, and societal achievements as well as getting the best rankings among business schools by applying local and international accreditation standards.​

    Mission

    To foster research and academic education characterized by scientific knowledge and managerial skills to create a generation of leaders in the field of business capable of making a scientific and practical difference in society and creating distinguished future by managing the available resources efficiently.

     ​