Robotization And Control Systems In Digital Marketing

The article is devoted to defining the key aspects and specifics of robotics and control systems in digital marketing of modern companies. In the context of rapid technological progress, process automation is becoming an integral part of business strategies aimed at improving the effectiveness of marketing campaigns and managing customer interactions. It is substantiated how the use of robotic systems, such as chatbots, artificial intelligence and machine learning algorithms, helps companies personalize offers, improve service quality and optimize advertising costs. One of the key aspects of the work is the implementation of control systems that allow you to track customer behavior, conduct analytics and adjust marketing strategies in real time. This provides greater flexibility and accuracy in decisionmaking, which helps improve results. The challenges and risks associated with the implementation of these technologies are formed, including issues of data privacy, security and the need to comply with legal regulations. It is argued that the successful use of robotics and control systems in digital marketing requires the integration of advanced technologies, flexibility in management and constant updating of knowledge to achieve competitive advantages in the market.