Electronic Marketing and its Impact on the Marketing Performance in Small Business Enterprises in Jordan

E-marketing is one of the most fastest growing fields in e-business which has the potential to become a platform for small business companies to compete with big business even though although they lack infrastructure and resource. Although small business companies have an opportunity to compete with big players, there are numerous factors that lead them to ignore e-marketing. A small business company can survive in e-market only if it uses and monitors resources carefully. The objective of this research is to examine e-marketing and its impact on the marketing performance in small business enterprises by examining four of its factors: website, electronic advertising, electronic email, and social media. To do so, this research employed a quantitative method using a survey to carry out the research. Data was gathered from 400 customers within small businesses in Irbid City and was analyzed using multiple regressions. Finally, the results of the research indicated that the four factors (website, electronic advertising, E-mail, and social media) were all significant.