The College of Business, supported by the Dean of the College, Professor Dr. Maari Bani Khalid, and supervised by the Assistant Dean, Dr. Nancy Al-Shamaylah, organized a volunteer initiative in which students participated in organizing the festival and charity bazaar to support cancer patients. Al-Shamaylah indicated that the mission of the College of Business is not limited to the knowledge aspect but also includes an important facet that involves promoting emotional and positive behavioral aspects among students, which encompasses doing good and engaging in volunteer work. This embodies the solidarity and cohesion between the university and the community, contributing to the development and refinement of character in all its aspects. This initiative aims to foster concepts of commitment, giving, and a sense of cooperation and brotherhood towards others.​