• Quality, continuous improvement, and commitment to accreditation standards for higher education institutions.
  • Efficiency and effectiveness of management and resources Utilization.
  • The quality of the educational process and the interaction between its parties.
  • Work and scientific research ethics.
  • Integrity, flexibility and transparency.
  • Intellectual and practical creativity.
  • Participation, cooperation and exchange of experiences locally and globally.
  • Competitiveness and entrepreneurship in different fields of higher education.
  • Teamwork, public interest and organizational citizenship.