Studying and Estimating Visual Pollution in Irbid City (Centre of Irbid City?Case Study)

Abstract: Despite the global attention towards pollution, it remains a significant global threat and challenge for both developed and developing countries. Urbanization and economic development influence different types of pollution. Visual pollution is considered a new phenomenon referring to the impact of existing and growing mainstream pollution which impairs an individual?s ability to enjoy visits or views. Recently, Jordanian cities have expanded in response to urbanization and ongoing development. Irbid City has the second largest population in Jordan after the capital Amman City highest population density in Jordan. In the modern era, Irbid City dramatically increased in population and dimension. The growth of the demographic population has been significant and has led to overpopulation, rapid urbanization, and unresolved problems associated with spatial planning and infrastructures leading to different types of pollution including visual pollution. The study area focuses on the city center with the most crowded population through field visits and actual observations. The study technique is descriptive and analytical, with a focus on meticulous monitoring and a followup-based questionnaire which is a tool for the study, involving data collection, classification, presentation, analysis, interpretation, and exploration to identify new facts and generalizations that can help solve current issues of visual pollution. The study provides recommendations for Irbid Municipal to eliminate visual pollution, in parallel with stricter supervision from the municipality during the building process to ensure proper implementation of the new rules, adopting an integrated policy for the city with the rest of the social, political, sensory, cultural, economic, and functional aspects, so that this policy is in the short and long term.