دور القيادة التحويلية الخضراء في تطوير الأعمال المستدامة: التأثير الوسيط للابتكار التكنولوجي الأخضر
The purpose of study to analyze the impact of green transformational leadership on sustainable business development and mediating effect of green innovation technology. The data gather from managers of manufacturing sector of Oman through online questionnaire and analyzed through structural equation modeling. The results show that green transformational leadership significantly influence environmental, social and economic sustainability. The mediating role of green technological innovation also have significant impact among green transformational leadership and economic, social and environmental sustainability. The performance of organizations enhances by competitive edge of green practices which also help in protection of environment. The utilization of green practices in business operations lead to reduce waste, cost, resources consumptions, emission of carbon and time and aid to increase positive image in mind of customer and show concern of organization for perseverance of ecology and also motivate others to adopt green practices for sustainable business development.
سنة النشـــر
2020