اثر التسويق الالكتروني على قطاع السياحة في الاردن دراسة حالة

The study aimed to identify the impact of electronic marketing on the tourism sector in Jordan, where the sample consisted of (120) workers in the Ministry of Tourism and Antiquities in Jordan. A questionnaire was distributed to them as a study instrument to collect the needed data. The descriptive analytical method was used. The study concluded that the electronic promotion, E-pricing and website have a statistically significant effect on the tourism sector in Jordan. The study recommended setting strategic plans for electronic marketing to develop the tourism sector in Jordan, in addition to paying attention to electronic marketing, by linking all tourism sectors in the public and private sectors with an electronic network by providing a comprehensive database of the Jordanian tourism product.