Assessing the impact of media and information literacy on creative video content production

his study explores the impact of Media and Information Literacy (MIL) on developing creative video production skills among undergraduate students at Al al-Bayt University, Jordan. The sample consisted of 60 students divided into an experimental group (MIL course) and a control group (Educational Foundations course). Using a quasi-experimental design, students? video production skills were evaluated using a rubric covering nine key criteria, weighted based on expert input. Results showed that the experimental group significantly outperformed the control group in creative video production, highlighting MIL?s role in enhancing these skills. Notably, both groups emphasized content integrity similarly, while the MIL group focused less on language accuracy. The study concludes that integrating MIL into curricula can enhance students? video production skills and better assess creativity in their work. These findings underscore the value of MIL in education, particularly in fostering creative digital skills.