دور استراتيجية التسويق الشامل في تحقيق ميزة تنافسية في الشركة الفنية الدولية للصناعات المعدنية في الأردن كقائد سوق

The study aimed to identify the holistic marketing strategy and its role in achieving a competitive advantage in the International Technical Company for Metal Industries as a market leader in Jordan. The study sample consisted of (65) of the workers in the company.A questionnaire of two dimensionswas used; the first dimension related to the holistic marketing strategy and the second related to the competitive advantage.The descriptive analytical approach was adopted in this study.The study reached a set of results that stated that the dimension of the holistic marketing strategy came with a high mean degree, in addition to that the dimension of the competitive advantage also came with a high degree.The study also concluded that there is a Statistical significant correlation at the level of significance (0.05) between the holistic marketing strategy and the competitive advantage to achieve a leading company.