Strategic Planning Using Balanced Scorecard an Experience by Al Al-Bayt University, Jordan
Abstract The aim of this study is to identify the reality of Balanced Scorecard (BSC) at Al Al-Bayt University. BSC of
university performance deals with its major aspects such as goals, indicators, and initiatives necessary to
achieve the objectives in quantitative measures. Findings of the study showed that there is a moderate
realization by academic and administrative units at the university of the need to adopt BSC in strategic
planning. Quality Assurance and Planning is the most administrative unit that applied BSC. These units aware
of the capacity of BSC to maximize financial return and moral support as a result of the provision of
educational services. The study recommended the need to adopt a BSC by all administrative units, especially
those which are newly established, as well as, the assessment of deviation from the targeted standards.