Influence of Demographic Factors on the Adoption Level of Mobile Banking Applications in Jordan

Abstract: The number of mobile users around the world is continuously growing; the users look to benefit from the freedom afforded without the need for cables, time and place. Demographic factors, trust and security have an effect on the usage of mobile applications. The demographic factors are considered the most important factors that can affect the use or adoption of any new technology. This study aims to investigate the effect of demographic factors on the adoption of mobile banking applications. The data for this study has been collected using a survey with 80 respondents that reflect the current situation of the usage of mobile banking applications in Jordan. The outcome of the survey would be analyzed to reflect the preferred patterns among Jordanians towards the mobile banking application. The results indicate that Jordan has good potential in terms of the adoption of the mobile banking application. The impact of demographic factors in developing countries is noted. As an example, in Jordan, the impact of demographic factors is stronger than other adoption factors such as trust or usefulness because this country has high levels of illiteracy; low levels of income and different cultural levels. The major contribution of this research project is the pattern and attributes of preferences that reflect the demographic factors on the adoption levels of the mobile banking applications in Jordan. Besides that it also outlines novel and innovative ways to improve or increase the adoption level.