THE EFFECT OF INVESTING IN INTANGIBLE ASSETS ON THE MARKET VALUE AND DIVIDENDS PER SHARE, AN APPLIED STUDY ON INSURANCE COMPANIES WITH LISTED SHARES IN AMMAN STOCK EXCHANGE

The study aim was to test the effect of investing in intangible assets on market value and dividends per share in insurance companies with listed shares in the Amman Stock Exchange during the period 2014-2018. The study relied on a sample of 22 insurance companies during the period 2014-2018. The study used intangible assets as an independent variable, while the dependent variables included two variables: market value and dividends per share. for testing the hypotheses of the study, descriptive analysis and regression analysis were used. Regarding the dividends distributed per share, 56.5% of the insurance companies in the study sample distributed dividends to their shareholders during the study period, the highest value distributed to shareholders was 15%. As for the market value, its value was constantly increasing in most of the study periods, and its lowest value was 6.29 logarithms, and its highest value was 7.91 logarithms. The results of the regression analysis of the study models also showed that the intangible assets and the total assets of insurance companies both have a statistically significant effect on the market value, while the intangible assets did not have a statistically significant effect on the dividends distributed per share, while there was a statistically significant effect of the total assets on the Dividends per share.